If you are not aware of online marketing or if you are new to online marketing world then, you might have heard little about content marketing and you migh also have heard about how much important it is for the online business and what benefits it can bring.
However, in spite of all this, you might also feel a little bit intimidated to get started with content marketing.
You need not to feel the other way though.
In this post, we take a look at how content marketing will be helpful for beginners.
It is somewhat really important, and the bigger advantage is that content marketing costs much less than the traditional marketing and generates 3x as many leads.
At the end of this post, you will understand what content marketing is all about and you will be able to run a content marketing campaign of your own.
So, Let’s start!
Decide your target audience
The very first and important step to create an effective marketing campaign is to decide to what your audience will be or to whom you are going to serve.
Your job is not only to create content about anything or everything
Even if you are sure enough that you have niched down your audience, the next step is to decide how you can be even more specific.
For example, you want to create content for the people who are interested in Web development
If that is the case, the what kind of web development services ?
So, you need to figure out about what kind of audience you want to create content for.
Content for those who are interested in SEO ? Or for those who are interested in PPC ?
If PPC then what kind of PPC? Adwords, Facebook or any other platform?
Its good if you are specific enough to begin, as having specificity about for whom you are creating content will help you in hitting the bull’s eye, while creating the content.
Understand what your audience need
At this point, you know who your target audience is, now you need to decide the following 2 things –
• What do they need – Content that they enjoy reading the most. Think of the latest news.
• What do they like – Content they enjoyed reading the past, indicated by shares and comments. Think of case studies.
How to promote your content
So you are now ready with your content to get your content in front of new people.
It doesn’t matter if you are not aware about promoting your content.
There are many proven ways to get your content in front of the people who enjoy reading it.
The first way is to contact people who have shared similar content to yours in the past.
Using the tool Buzzsumo, you will be able to find people who have shared content similar to yours.
Once you see who shared similar post, you can reach out to them via email.
You can also promote your content using PPC Ads.
Earlier, there was a lot of buzz related to content marketing.
People find it difficult for where to begin with. But, now you have a solid framework that you can follow, when implementing a content marketing plan.
It doesn’t matter if you are a beginner. Don’t lose your hope.
If you have any content marketing tips then, do share and comment below.