• June 4, 2020
  • shyamlata
  • 0

We all must have heard about the term digital marketing. Today we are going to unfold some of the truths and facts that will help you learn more about it.

Let’s start discussing about WHAT is Digital Marketing?

Digital Marketing is a broad term and can be defined as advertising your product, business or anything online.

It’s a true theory that is applied in Digital Marketing i.e. if a product is visible more , it is going to get noticed more and that’s how its brand awareness increases. If you search something online and it comes in the first page of the Google — people start’s noticing it. If you open up a channel and an Ad pops up in between, you will get to know more about that product and will purchase it.

Just like a new biscuit or cookie seller launches its product in the market and your children insist you to buy it for them. Happened!?

Yes, they have strategically used the platform and grabbed the attention of the target audience. This is an example of Digital Marketing.

Advertising is a planned skill and can only be effective when you discuss about How to advertise, What to advertise and Whom to target.

Let’s now jump onto the various types of Digital Marketing: –


1)Search Engine Optimization (SEO)

2)Search Engine Marketing (SEM)

3)Content Marketing

4)Affiliate Marketing

5)Social Media Marketing (SMM)

6)Viral Marketing

7)Email Marketing

8)Influencer Marketing

9)Mobile Phone Marketing

Search Engine Optimization or SEO is a technique through which we can increase the traffic on our website using different approaches. It is a non-paid way of getting traffic to you site through organic search. Yes, it is a slow process but is most effective, once you are able yo grab the attention of the audience you are focusing on.

We have two type of SEO namely: –

White hat SEO and Black hat SEO

  • White hat SEO technique is an ethical way of getting attention to your website whereas Black hat SEO is a non-ethical way of getting visitors to your site.
  • White hat SEO follows all the guidelines laid out by Google and works within the laid guidelines to drive visitors to your website.
  • Black hat SEO will also get you traffic but is not followed by any of the famous website or business to get traffics mainly because if Goggle analyzes something wrong or fishy, it will penalize the website and your ranking will go down.

    TIPS to remember while going DIGITAL.

    1. Your content should be unique and relevant to the topic you have chosen.

    2. Always be consistent in your writing.

    3. Post blogs and article regularly on social bookmarking sites.

    4. And most importantly, build connections. Build GOOD CONNECTIONS.

    To name some social bookmarking sites:

  • Reddit
  • Tumblr
  • Folkd
  • LinkedIn
  • Pinterest
  • Facebook
  • Instagram
  • Now jumps onto our main question — What is the Future of DIGITAL MARKETING?

    Today, according to the details, almost about 60% of the world’s population uses Web. Only two years back, it was 40%. One can envision the rate at which individuals are utilizing the Web to do nearly everything. A business without a digital presence is bound to go Kaput in no time. From online shopping to online food delivery , every business is shifting to Digital platform at a fast pace.

    So, if you are still waiting to up-skill yourself in this field, its time to do so now. Visit AVIGMA TECHNOLOGIES now.

    We are a one-stop shop for website and mobile app services ranging from Website Designing,  Android/iPhone app development and SEO. We also do SEO (Search Engine Optimization) for your sites helping you mark your presence online.

    Digital Marketing has produced more than 8 lac job openings in 2017 and is growing ever since. PM Modis “Making India Digital” or “Digital India” campaign just lighted the flash.

    Digital Marketing industry is worth $68 billion and is growing at a 40% development rate. With the expansion in web clients and people using internet for almost everything, for promoting their business over social media and getting engagements on it — 40% of today’s organizations rely altogether upon Digital marketing and it is assessed that over 90% of organizations will go advanced.

    Here is the list of profile that you may get hired for, depending on your skills of course:







    So, get up and start learning about Digital Marketing.

    You can also opt for free courses from Google Digital Unlocked and other sites that will help you learn about the Fundamentals of Digital marketing.

    You can also become a free lancer or do part time job after learning this. Learn this course as an additional skill which might help you in the future. Good Luck!