Once the introductory discussions are over, you’re prepared to delve further. The second step entails conducting research (and, if you have a functional product, testing it), looking at your competitors and current trends while always keeping in mind the instructions provided by your client. A thorough examination of each of the rival products’ advantages and disadvantages, along their appealing and unappealing features, should be included. Prepare a thorough study for the existing version of the product we are developing as well. Without getting into specifics like the fonts, graphics, or colors to employ, research should help you decide on the general style of the product (follow the repeating themes or venture out). You might consider the potential website layout during this step. Before beginning the actual design process, creating a mood board with all the ideas compiled on it and showing it to the customer is a wonderful method to again obtain input. Constant communication with the client is what enables us to steer clear of errors and misunderstandings.